We are proud to share that our marketing team was recently awarded a Marketing Excellence Award by SMPS Colorado at the Marketing Excellence Awards, held on May 22nd at Balisteri Vineyards in Denver. The annual Marketing Excellence Awards event celebrates the achievements of Colorado’s top AEC firms and professionals. This award honors JVA’s redesigned internal newsletter in the category of internal communications.
Since it’s digital beginning in 2009, the JVA staff newsletter has changed a lot over the years. It’s been named JVA Ink, The Voice of the Engineer, JVA Magazine, and most recently Plumblines. In September of 2023 the JVA Marketing team, set out to modernize the staff newsletter design. The goal was to drive staff engagement and encourage cross disciplinary knowledge sharing, while creating a more engaging and visually appealing version.
Each issue featured a letter from our President, articles submitted by staff, a cultural appreciation/education piece, featured projects, and a pet of the month feature. Articles were written by staff from across our five offices and our four disciplines.
The success of this rebranded newsletter is evident through the increase in readership, enthusiastic staff feedback, and more monthly staff contributions. The new newsletter symbolizes JVA’s commitment to a refreshed brand image, consistent transparency to our staff, open sharing of information, and inclusive culture.
Upon release of the first new version of the newsletter, it was apparent the marketing team had made the right decision. Positive feedback was received, staff were excited to contribute to future newsletters, and created a refreshed sense of pride in working at JVA.
